Tag: Press Release

Chennai (Tamil Nadu) [India], October 20: Consumer behavior is the cornerstone of successful marketing strategies. Understanding how and why consumers make decisions, what influences their choices, and how they interact with products or services is vital for any business aiming to thrive in a competitive marketplace. In this blog post, we will delve into the importance of consumer behavior in marketing and explore how it shapes the strategies that drive businesses forward. Tailoring Products and Services: One of the fundamental ways consumer behavior impacts marketing is by guiding product and service development. By studying consumer preferences, businesses can create offerings that align with the desires and needs of their target audience. This not only increases the chances of pro...

New Delhi (India), October 20: The Indian lending market has witnessed a growth of 11 percent and has touched Rs. 175 trillion in FY 2022. The disbursement is further expected to grow and reach Rs. 275 Trillion by FY26. The mushrooming of numerous Direct Selling Agents (DSAs) and Fintech Startups have contributed to this staggering growth. Fincover, a fintech startup based in Chennai, has quickly emerged as one of the DSAs in the Personal Loan space with their extensive use of technologies like Artificial Intelligence (AI) and Machine Learning (ML), and Data analytics within the digital lending ecosystem.  Depsite the numerous increase in the number of private banks and NBFCs over the years, the demand for credit continues to be high, especially within the underserved segments. The avai...

Chennai (Tamil Nadu) [India], October 20: The exterior looks of your building define your personality and character. The front side of a building creates a first impression of the interiors of the place and probably the people who occupy the same as well. The facade of a building should have a high quotient of grace, style, and aesthetics.Exterior designing provides a great opportunity for architects to display their creativity and ability to come up with unique and captivating themes. Imaginative use of colours, cladding materials, and finishes can create wonderful one-of-a-kind looks. Weather Resistance of Everwood WPC panelsWPC panels from Everwood are currently the most sought-after premium material for use on external surfaces. They are made from high-quality raw materials using a ...

DDLF to associate with the renowned Agatha Christie Festival Dehradun (India), October 20: The 5th edition of the Dehradun Literature Festival (DDLF) was announced during a press conference held today. The literary extravagance is all set to be hosted from the 27th to 29th of October at two venues in the city – Doon International School (Riverside Campus) and Hyatt Regency Dehradun Resort & Spa. Addressing the media during the conference, Founder and Producer of DDLF Samraant Virmani said, “Back in time, when literature festivals had started all over the country, Dehradun still did not have its own literary platform to bind the whole community. Being a newly born state and the educational capital of the country, a forum where exposure can be built for our student community was th...

Maharashtra (India), October 20: In a significant move aimed at providing financial security to students and their families, the Government of Maharashtra has launched a pioneering Student Insurance Scheme, as per the Government Resolution (G.R) issued on October 16, 2023, by the Department of Higher & Technical Education. The scheme is set to benefit students enrolled in various educational institutions under Higher & Technical Education in the state. The Student Insurance Scheme is designed to offer financial assistance to the enrolled students in the unfortunate event of accidental death or disability to the parents or guardians of students pursuing their education within Maharashtra. Additionally, it provides a mediclaim benefit of up to ₹2 lakh for students enrolled in the sch...

A bridal curation that marries contemporary details with timeless heritage Mumbai (Maharashtra) [India], October 20: Pernia’s Pop-Up Shop, India’s largest luxury multi-designer fashion platform, under the aegis of Purple Style Labs (PSL), has unveiled a new chapter in bridal couture with Wedding Wows. This exquisite collaboration features the talented actress Elnaaz Norouzi, celebrated for her spellbinding roles in iconic shows like Sacred Games and Made in Heaven Season 2, as she takes her debut steps into the world of Indian couture in partnership with Pernia’s Pop-Up Shop. Wedding Wows by Elnaaz Norouzi is the ultimate bridal style soirée, tailor-made for the contemporary bride’s wedding journey. The curated collection includes various categories, including bridal lehengas, sarees...

New Delhi (India), October 20: As India is pacing towards its economic development, more and more entrepreneurs are on the rise. To become the leading startup hub in the world, entrepreneurs are joining hands with financial institutions to meet their capital requirements.  With an attractive business loan interest rate, the top lending institutions are helping entrepreneurs, MMEs, and small business owners to fulfil their funding requirements. The low business loan interest rate combined with their flexible loan terms and quick disbursal process makes the leading institutions an appealing choice for Indian businesses facing cash flow issues and capital shortages.  Affordable Interest Rates and Easy Eligibility Criteria for Business Loans The fact that top banks and financial insti...