Prasar Bharati’s bold OTT leap with Adhikari Brothers
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Mumbai (Maharashtra) [India], January 16: Have you ever wondered what happens when two iconic Indian media powerhouses join forces? The answer is an unprecedented expansion of content horizons, blending tradition with innovation.
Prasar Bharati, India’s revered public broadcaster, has unveiled a landmark strategic alliance with Sri Adhikari Brothers Digital Network Pvt. Ltd., promising to redefine the country’s entertainment landscape. This partnership aims to bring premium and diverse content from Sri Adhikari Brothers to Prasar Bharati’s Waves OTT platform and linear television channels, ensuring something for every viewer.
This collaboration symbolises a reunion of historic allies rooted in shared values and a deep commitment to quality entertainment. Under the agreement, Mastiii, Daban...