{"id":53733,"date":"2025-11-07T11:11:06","date_gmt":"2025-11-07T05:41:06","guid":{"rendered":"https:\/\/jodhpurreporter.com\/index.php\/2025\/11\/07\/a-daughters-dream-a-mothers-legacy-the-story-behind-doria\/"},"modified":"2025-11-07T11:11:06","modified_gmt":"2025-11-07T05:41:06","slug":"a-daughters-dream-a-mothers-legacy-the-story-behind-doria","status":"publish","type":"post","link":"https:\/\/jodhpurreporter.com\/index.php\/2025\/11\/07\/a-daughters-dream-a-mothers-legacy-the-story-behind-doria\/","title":{"rendered":"A Daughter\u2019s Dream, A Mother\u2019s Legacy: The Story Behind Doria"},"content":{"rendered":"
\n

Some stories don\u2019t begin with a business plan \u2014 they begin quietly, at home, with love and admiration.<\/em><\/p>\n

New Delhi [India], November 6: <\/strong>For Karishma Dagal, the founder of\u00a0Doria<\/strong><\/a>, the idea of creating a fashion brand came from watching her mother\u2019s simple yet graceful approach to design. Her mother loved selecting fabrics, combining colours, and getting outfits stitched by local tailors \u2014 not as a profession, but as something she genuinely enjoyed.<\/p>\n

Karishma grew up observing that creative instinct. \u201cShe didn\u2019t have formal training, but her sense of design was effortless,\u201d Karishma recalls. \u201cShe could pick the right border, match the right shade, and the result always looked beautiful. Even the neighbourhood ladies would come to her for ideas.\u201d<\/p>\n

\n

After graduating from IIT Delhi and FMS Delhi, Karishma moved into the world of business and strategy. Yet, the creative influence from home stayed with her. \u201cI realised that what she was doing wasn\u2019t just a hobby,\u201d she says. \u201cIt was a form of art \u2014 something rooted in culture, tradition, and intuition.\u201d<\/p>\n<\/blockquote>\n

That realisation became the starting point of Doria<\/a> \u2014 a homegrown, women-led brand based in Jaipur, where traditional crafts meet modern style. Karishma wanted to create a label that carried her mother\u2019s sense of aesthetics forward \u2014 one that celebrates handcrafted Indian wear while preserving its authenticity.<\/p>\n

Each Doria creation \u2014 whether it\u2019s a Lehenga, a Co-ord Set, or a Saree \u2014 reflects that blend of heritage and modernity. The brand focuses on timeless silhouettes and wearable comfort rather than fast-changing trends. \u201cWe wanted to make pieces that you can wear, re-wear, and cherish,\u201d Karishma says.<\/strong><\/em><\/p>\n

\n

Her academic training helped her bring structure and strategy to her creative passion. \u201cIIT and FMS taught me how to think,\u201d she smiles. \u201cMy mother taught me how to feel. Doria is where both lessons come together.\u201d<\/p>\n<\/blockquote>\n

Behind every collection is a network of women artisans who hand-tie, dye, and stitch each piece using age-old Rajasthani techniques such as Block printing, Bandhej, and handwork. Many of them work from their homes or small community spaces, preserving skills that have been passed down for generations. \u201cThey remind me of my mother,\u201d Karishma says. \u201cWomen who may not have studied design formally but have an incredible sense of beauty and proportion.\u201d<\/strong><\/em><\/p>\n

When her mother first saw the Doria label, which read \u2018Handcrafted with Heart,\u2019 she smiled quietly \u2014 a proud and emotional expression. \u201cThat moment meant a lot,\u201d Karishma remembers. \u201cIt felt like the dream had come full circle.\u201d<\/strong><\/em><\/p>\n

Today, Doria stands as a tribute to that journey \u2014 a daughter transforming her mother\u2019s creativity into a purposeful brand. From the intricate weaves of Sarees to the regal charm of Lehengas and the easy elegance of Indo-Western ensembles, every design carries a part of that story.<\/p>\n

For Karishma, Doria is not just about clothes \u2014 it\u2019s about emotion and continuity. \u201cIt\u2019s about keeping her art alive,\u201d<\/strong> <\/em>she says, \u201cand creating opportunities for other women like her to find recognition for their craft.\u201d<\/strong><\/em><\/p>\n

And that\u2019s what makes Doria special. It isn\u2019t only a fashion brand \u2014 it\u2019s a heartfelt story of heritage, women, and the love that turned one mother\u2019s hobby into a timeless legacy.<\/p>\n

Explore more at\u00a0www.doria.in<\/a>\u00a0\u2014 and discover pieces that are truly handcrafted with heart.\u00a0<\/strong><\/p>\n

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Some stories don\u2019t begin with a business plan \u2014 they begin quietly, at home, with love and admiration. New Delhi [India], November 6: For Karishma Dagal, the founder of\u00a0Doria, the idea of creating a fashion brand came from watching her mother\u2019s simple yet graceful approach to design. Her mother loved selecting fabrics, combining colours, and […]<\/p>\n","protected":false},"author":1,"featured_media":53734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[644,643],"class_list":["post-53733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breaking-news","tag-pr","tag-press-release"],"_links":{"self":[{"href":"https:\/\/jodhpurreporter.com\/index.php\/wp-json\/wp\/v2\/posts\/53733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jodhpurreporter.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jodhpurreporter.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jodhpurreporter.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jodhpurreporter.com\/index.php\/wp-json\/wp\/v2\/comments?post=53733"}],"version-history":[{"count":0,"href":"https:\/\/jodhpurreporter.com\/index.php\/wp-json\/wp\/v2\/posts\/53733\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jodhpurreporter.com\/index.php\/wp-json\/wp\/v2\/media\/53734"}],"wp:attachment":[{"href":"https:\/\/jodhpurreporter.com\/index.php\/wp-json\/wp\/v2\/media?parent=53733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jodhpurreporter.com\/index.php\/wp-json\/wp\/v2\/categories?post=53733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jodhpurreporter.com\/index.php\/wp-json\/wp\/v2\/tags?post=53733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}