Thums Up and India’s Corporate Gifting leaders Redefine Sports Merchandising with Pan-India Rollout for ICC T20 World Cup 2026
New Delhi [India], March 10: While Team India conquered the field, Consortium Gifts and Thums Up conquered the stands and streets. This wasn’t just a one-off project; it was a long-term strategic collaboration designed to turn a sporting event into a tangible brand experience. From high-quality backpacks and jerseys to commemorative pins and “Thunder”-branded cricket balls, the range spanned an accessible price points, ensuring every fan could own a piece of the 2026 World Cup. The scale was immense, estimated in the hundreds of thousands of units, delivered with precision across every corner of India to coincide with the tournament’s peak moments.
A Vision of Scale and Consistency
For Gaurav Bhagat, Managing Director and Founder of Consortium Gifts, this collaboration re...