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PUMA and Flipkart partner with Cricketer KL Rahul to launch 1DER, a streetwear-inspired athleisure range

PUMA and Flipkart partner with Cricketer KL Rahul to launch 1DER, a streetwear-inspired athleisure range

Business, Press Release
1DER will address the increasing trend for chic and comfortable apparel New Delhi (India), October 01: Sports brand PUMA is dropping a new collection in collaboration with Flipkart, that will make an aspirational range of stylish athleisure accessible to every fashion-savvy Indian. Designed in collaboration with cricketer KL Rahul, 1DER will be available September 30 onwards on Puma.com, Flipkart.com and at select PUMA stores. With the launch of 1DER, PUMA and Flipkart aim to transform athleisure into a fashion choice by bridging the gap between comfort and style. In the past year, as we have continued to work-from-home and have prioritized health and fitness, the demand for comfort, style and performance in clothing has encouraged consumers to include athleisure in their core wardrobe. W...