“Prachand’s Alii Khan: Why AI in Filmmaking Will Collapse Like a Bubble”
Mumbai (Maharashtra) [India], September 17: Everyone’s talking about AI like it’s the future of filmmaking. Billion-dollar startups are already setting up “AI Film Studios,” investors are betting big, and the internet is full of so-called AI creators.
But actor, producer and founder of Prachand Entertainment, Alii Khan, has a very different take: AI in filmmaking is anything but the future.
“Art without the human touch is an algorithm. And algorithms don’t move souls,” Khan says flatly.
Why Audiences Don’t Trust AI
Khan argues that the problem isn’t just technical. It’s emotional.
“The word AI itself makes audiences switch off. It feels fake. It feels cheap. People think: anyone with a laptop can make this, so why should I respect it? The moment you reveal something is AI, credibili...