When Street Experiments Meet Real Change: 1win’s INR 600,000 ‘Take Or Double & Donate’ Challenge Sees How Delhi Makes Its Choices
The innovative campaign turns simple public choices into substantial social impact, benefiting 600 Indians through healthcare, education, and nutrition programmes
New Delhi [India], November 28: A social experiment swept across New Delhi recently, built around a single, simple choice: take a gift or double its value for charity. Organised by leading international gaming brand 1win as part of its ‘We Care. We Share’ initiative, the charity activation blended entertainment with social contribution to transform random encounters into moments of meaningful impact.
1win’s twist on the viral ‘Take it or Double it’ challenge enlisted the support of prominent Indian social media personalities, including Emma Thapa, Kanishk Priyadarshi, and Priya Chaudhary, who took the challenge to Delhi’s most be...









