Forever 52’s Ultra Definition Liquid Foundation Hits 5 Million Units Sold
New Delhi [India], April 13: The Dubai-born professional makeup brand’s hero product reaches a landmark milestone, driven by artist trust and not advertising
Forever 52 today announced that its Ultra Definition Liquid Foundation has crossed 5 million units sold, a landmark milestone that reflects not just commercial success but the depth of trust the brand has built within the Indian professional makeup community. Founded in Dubai in 2008 and entering the Indian market in 2018, Forever 52 took a deliberate path that set it apart from the start with no celebrity endorsements and no mass advertising, just a product handed directly to the people who would put it to its hardest test.
That community, including makeup artists, beauty educators, salon chains, and makeup academies, res...