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Tag: Bandhan Life

Nine Nights, One Question: How Do We Protect the People We Love?

Nine Nights, One Question: How Do We Protect the People We Love?

LifeStyle, News, Press Release
By Maneesh Mishra, Chief Product & Marketing Officer, Bandhan Life Ahmedabad (Gujarat) [India], October 15: At a Navratri celebration, a parent reaches for a child’s hand in the crowd. Someone finds an elderly relative a seat. A family member calls to check that everyone has reached home safely. Between the prayers and festivities, these acts of care happen instinctively. Financial protection comes from the same wish: to keep our loved ones safe. The nine forms of Durga honoured in the Navadurga tradition offer different expressions of strength. Their stories can inspire nine questions about protecting our families financially. Shailputri, honoured on the first day, evokes the stability of mountains. What keeps our family’s life running? List the rent or EMI, groce...