Press Release

October 01: Sachin Kumar’s nomadic childhood ensured that he lived in about sixteen states across India in his formative years. This became a foundational experience for him in understanding the geographically diverse profile of Indian cuisine. He was not a tourist blindly following an itinerary but a native son who was immersing himself in the ocean of Indian cuisine for a culinary baptism. It is this experience that gave him deep insights into the larger questions plaguing the dietary habits of Indians. Why is it that despite living in the era of super-foods India is gaining notoriety for being the disease capital of the world? If our culinary heritage has already provided us with answers to many of the ills we suffer from why is it that those solutions are hard for consumers to seek? W...