Kshetra and Kshetra Wellvia Successfully Launched in Erode, Marking a New Chapter in Pure, Traditional and Conscious Food
Erode (Tamil Nadu) [India], December 26: Kshetra, a new-age natural food brand backed by Sri Annapooraniamman Foods Pvt. Ltd., successfully marked the grand public launch of Kshetra and Kshetra Wellvia, unveiling its first portfolio of seven premium food product ranges at Sri Vari Arangam, Perundurai Road, Erode, on 25 December 2025.
The launch event was presided over by the company’s Managing Director, Mr. Nandhakumar, and was highlighted by a special devotional discourse titled “Nine Paths to Devotion” delivered by renowned scholar Shri. Dushyanth Sridhar, as part of the cultural initiative Erode’il Margazhi.
A Launch Rooted in Purpose
More than a product unveiling, the launch of Kshetra represented a clear commitment to restoring purity, trust, and nutritional integrity to everyday food...








