Sunday, June 23News That Matters

Kérastase Launched Power Talks headlined by their spokesperson Sonam Kapoor : A Global Initiative to Empower Women in partnership with NGO Aspire For Her

Mumbai (Maharashtra) [India], May 23:  Kérastase, India’s premier luxury hair care brand, proudly unveiled the local edition of its global initiative, Power Talks, aimed at championing women’s empowerment worldwide. Rooted in a steadfast commitment to sustainability and social responsibility, Kérastase continued its mission of redefining beauty standards while advocating for women’s empowerment and environmental stewardship.

As an unrivaled leader in Luxury Hair Care in India, Kérastase boasts a pervasive presence across more than 50 cities, encompassing 650 salons and its esteemed e-boutique, Kerastase. Central to Kérastase’s ethos lies the promise of #youdarewecare, emblematic of its unwavering dedication to hair care excellence coupled with a resolute commitment to empowering women.

Since its inception in 1964, Kérastase has stood for much more than just hair care products and services. With the launch of Power Talks, the brand propels itself forward, catalyzing a pivotal shift towards empowering women and fostering inclusivity on a global scale. Power Talks is an impact-driven program meticulously designed to help women no matter what background they come from by equipping them with the confidence they need to advance in their careers and uplifting fellow women within their communities.

In India, Kérastase has partnered with Aspire For Her, a prominent NGO dedicated to bridging the gender gap by increasing the contribution of women in the workforce.  Through transformative one-to-one flash mentoring sessions, Kérastase and Aspire For Her pledge to mentor more than 300 women this year alone.

To celebrate the launch of Power Talks in India and celebrate, Kérastase hosted a landmark event on May 14th in Mumbai. The event promised a distinguished lineup of influential speakers, headlined by Bollywood star Kérastase brand spokesperson in India, Sonam Kapoor. Additionally, a panel of esteemed self-made women leaders including Interiors expert Ridhi Khosla Jalan, Ahana Gautam, Founder and CEO of Open Secret Snacks, and Madhura Dasgupta, head of the NGO Aspire for Her, engaged in an insightful and inspirational discourse on women’s empowerment. The evening also featured a recital by poet, Aranya Johar.

The event was an immersive experience repleted with captivating décor, and scintillating entertainment performances. Notably, Kérastase unveiled its Limited-Edition bottle of its iconic Elixir Ultime Serum adorned with the emblematic Power Talks logo, serving as a poignant testament to the brand’s unwavering commitment to the cause.

“Inclusivity and equality are causes that are very close to my heart. When Kérastase a brand that I adore asked me to be a part of this event, I was delighted. I strongly believe we all need to do our part and can play a big role in uplifting the women around us to help uplift society at large” – remarked Actress, Sonam Kapoor.

“We are thrilled to unveil Power Talks, our global initiative dedicated to empowering women and fostering positive societal change,” exclaimed a Anjali Pai, General Manager at Kérastase India. “Through this program, we want to inspire and support women in unlocking their full potential, thereby creating  meaningful impact in their lives and the lives of others.”

Madhura Dasgupta Sinha, Founder & CEO of Aspire For Her, echoed this sentiment, emphasizing, We are thrilled to partner with Kérastase to close the biggest gap in a woman’s professional journey – the confidence gap. The mentorship program is opening up new possibilities and opportunities, as we unleash a huge potential in India’s economy. At Aspire For Her, we are adding a million women to the workforce by 2025 and ten million by 2030 by using the power of communities and networks.”

Join us as we embark on this transformative journey towards empowering women and collectively crafting a more sustainable future.

About Kérastase:

Kérastase is India’s leading Luxury Hair Care brand, offering a range of premium hair care products and treatments designed to care, cure and enhance the beauty of hair. With a commitment to excellence and innovation, Kérastase continues to redefine luxury hair care standards worldwide.

For more information, visit www.kerastase.in

About the panelists & speakers

Madhura Dasgupta Sinha, Founder & CEO of Aspire For Her

Madhura has been a banker for the last 25 years – holding leadership positions in IDFC, Standard Chartered and ANZ Grindlays Bank, after an MBA from XLRI and Electrical Engineering from Jadavpur University. She was one of the 12 women across India to be awarded the British Chevening Women in Management Scholarship in 2003. 

Her work has been covered widely in the media, including CNBC, NDTV, BBC, The Times Of India, New Indian Express, etc. Aspire For Her has been honoured with awards from UN Women, Economic Times, T-Hub, NDTV and the International Advertising Association. Madhura was among the 23 of the Twenty-Three list published by the HR Association of India. She is also invited to speak at various prestigious forums, including IITs, IIMs, Niti Aayog, G 20, UN Women, Global Fintech Forum, National Commission of Women and many acclaimed podcasts. Madhura is on the Advisory Board of Wesleyan College, USA and the Centre for Gender Equality and Inclusive Leadership at XLRI.  

Ridhi Khosla Jalan, Interior Designer and India’s First Luxury design content creator.

Ridhi’s illustrious career is punctuated with numerous accolades and achievements that celebrate her profound influence in the design industry. With a commanding presence on prestigious platforms, including two TEDx Talks, she captivates audiences nationwide with her visionary insights and expertise. Renowned for her captivating interviews, Ridhi has had the privilege of engaging with luminaries such as the legendary A R Rahman and the esteemed Padmashri Awardee, Sunita Kohli.

Notably, Ridhi’s influence extends beyond conventional boundaries, as evidenced by her exclusive invitation to the Prime Minister’s art gallery launch, a testament to her unparalleled contribution to the arts. She was among the select few to preview the launch of Swadesh, Nita Ambani’s passion project dedicated to uplifting Indian craftsmanship.

A visionary whose indelible mark on the world of design continues to inspire and captivate us all.

Ahana Gautam, CEO & Co-Founder at Open Secret

Ahana Gautam has always been passionate about building and growing consumer brands. She is building Open Secret to “un junk”, every Indian family’s favourite food and beverage.  

She has a B.Tech from IIT Bombay and an MBA from Harvard Business School. She started her career at P&G, where she worked across multiple functions—supply chain, finance, and marketing. Ahana grew her passion for food brands at General Mills in the US, where she launched natural and organic products.

Open Secret is now one of the fastest-growing F&B brands. It hosts over 100 brands and 250+ healthy, tasty products. It is backed by leading investors such as Ananta Capital, Sixth Sense, Matrix, Vijay Shekhar Sharma (Founder, Paytm), Kunal Bahl (Co-Founder, Snapdeal), Rohit Bansal (Co-Founder, Snapdeal), Gautam Kumra (Asia Chairman, McKinsey & Co), and Vivek Gambhir (Director and former CEO, Godrej Consumer Products).

Aranya Johar , Poet. 

Aranya is an Indian poet who uses social media to address issues like gender equality, mental health and body positivity. She uses slam poetry to confront beauty standards.

Her first piece, “A Brown Girl’s Guide to Gender,” hit 1 million views in just two days. She is the youngest Indian to be featured on BBC’s Top 100 Influential Women and also the youngest and only Indian member of the G7’s Gender Equality Advisory Council. She integrated spoken word in Bollywood through the movie Padman.

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